Noncoerced means not forcing anything. It’s about being no prisoner of expectations, not running in lanes that aren’t yours. It’s about walking your own path: unforced, real, in tune with yourself. Inspired by Hip Hop, philosophy, and nature, we create a streetwear aesthetic that’s truly ours.
Hey, I'm Lukas. And I started this thing called Noncoerced.
Well, before I started Noncoerced, I really tried to live the "German Dream" - studying, following the straight path, chasing a career and job titles and money and, and, and. I thought I was supposed to chase. But honestly, I just felt lost. Nothing about it felt like me.
At some point, I grabbed my iPad and just started sketching and writing. I wanted to capture the things I was into - music, philosophy, fashion - and turn my thoughts into visuals. I printed a few, gave them to friends, and suddenly people actually wanted to buy them. That’s how Noncoerced started. Raw, simple, and straight from the vibe.
Well, I’m still at the very beginning. Building a brand is tough, no doubt. But honestly, I just love creating and putting energy into Noncoerced. That’s what keeps me going. That's what keeps my frequencies high. So we don’t stop, we just keep moving, step by step. Where it all ends up? We’ll see. No pressure, no force - just the flow.
Nevertheless, I’ve already been able to do some pretty cool things: steady growing sales, hosting three in-person pop-up parties in munich, connecting with other founders, and building this within a sustainable fashion eco-system. Every single piece is made from premium organic cotton, produced in the highest quality I can deliver - and I’m proud of that. Also, I am very proud and happy about people like you who support me.
But that's the beauty of it. We grow, we create, we connect. Unforced. Effortless.
Premium fabrics, sustainable production, and designs that carry meaning.
It has always been about creating something real.
From sketching on an iPad to hosting pop-ups and seeing people wear the vibe.
72% of people regret not being more courageous - especially when it comes to their career, love life, and personal growth. That's why I'm overcoming my fear of embarrassment and sharing for the first time what Noncoerced actually means to me.
